Basic definitions and terms in targeted advertising.

In this article, we will look at the main terms in targeted advertising.. All formulas and values ​​you need to know for effective promotion in social networks.

CPC - transfer cost (English. cost per click), pay per click model. The amount is deducted from the budget of the advertising account, when a user clicks on an ad. You can calculate cpc using the formula: budget / clicks = cpc

CPM - price 1000 impressions (English. cost per thousand), pay-per-impression model. When a user is shown an ad with this model, an amount equal to CPM / 1000 is calculated from the budget. You can calculate using the formula: budget / impressions * 1000 = cpm

CTR - ad effectiveness (English. click-through rate). Number of ad clicks, divided by the number of impressions; measured as a percentage. Calculation formula: cliques / impressions * 100% = ctr

Daily limit - Assigned to advertising campaigns and ads. Upon reaching the daily limit, ads stop showing, campaign or ads will resume work at the beginning of the next day Moscow time.

Total limit - Assigned to advertising campaigns and ads. Upon reaching the total limit, ads stop showing. To enable ads, you must increase the total limit and run the campaign or ad again.

Transitions — the number of clicks on your ad by unique users.

Impressions - appearance of ads to users. Ad display frequency, depends on your ad bid and ad performance.

Coverage - number of unique users, who have been shown an ad at least once.

Video views - number of video views (only for video ads). For viewing there 3 indicator: video views longer 5 seconds / half video views / whole video views.

Retargeting - showing ads to the user, who has previously interacted with a product or service.

Targeting - displaying advertisements to the audience, which meets the requirements, specified by advertiser.

Advertising carousel — ad format with cards. You can add a title to each card., description, image, price and button.

Parsers - Services, helping to automatically collect information about users or content from social networks according to specified parameters.

Content Marketing — a set of measures to create and distribute useful content to users to attract an audience.

Media plan - developed document, regulating terms, distribution channels and advertising campaign formats.